What’s in the way of your focus?

What’s in the way of your focus?

You’ve been working your tail off, and it’s paying off.  Opportunities are coming through: new customers, demand for new products, clients wanting more services from your company, collaborators and sponsors knocking on your door.  Fantastic, right? Yes, and no.

It’s tempting to want to take advantage of every business opportunity that comes around. But with every new avenue or task you take on, it could well divert your focus away from your core strengths.

Focus is key to success.  Apple founder, Steve Jobs, said focus means saying ‘no’ to the hundred other good ideas. You have to pick carefully. Jobs instilled in Apple the need to stay focused on doing ONLY what you do best. And the current CEO of Apple said, “It’s easy to add … it’s hard to stay focused.  And so the hardest decisions we make are all the things not to work on.” We could do worse than take advice from Steve Jobs and Tim Cook, which made us reflect on our own business and ask ourselves:

👁What do we do best?
👁Are the opportunities in front of us in line with our core strength and values?
👁Will taking on the new things make us better at doing what we do best?
👁Will we be spreading ourselves too thin to take on the new?

So before we decide to do a podcast, write a book, produce videos, or collaborate on projects, we want to always heed the words of the Apple titans: stay focused.

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