Burberry. Just saying the name makes me smile.
When I set foot on the beautiful flagship Burberry store in London last winter, I thought to myself, “I am home”. The space was stunning, the service was impeccable, and the coats – oh the coats.
Within two hours of landing in London, I had bought myself a gorgeous Burberry coat. It was love at first sight, so much so that even the $1,500 price tag didn’t sway me from pulling out my Amex. It was full price, but I didn’t care. And trust me, I LOVE a sale. Super excited, I left the store on a high and headed back to Mayfair.
Fast forward six months – and imagine my excitement when I received an email from Burberry about a big sale – 40% off! I’ve always wanted a Burberry bag and this could be my chance! So I made a beeline to Burberry and bought myself a leather satchel.
It was well-constructed and possessed a classic style that I knew would stand the test of time. Was it love at first sight, like it was with my coat? No. But I liked it a lot. And I’ve always wanted a Burberry bag, not to mention how rare it was to find such a big discount.
I got home and excitedly checked out my reflection in the mirror clutching my new Burberry. The bag looked great, but something didn’t feel quite right. I didn’t get the same feeling I had with my coat – that “I can’t wait to wear it” and “I can’t wait to show it to my best friend” feeling.
I definitely liked it, but I didn’t love it. But it was a “good” deal, and it was a lovely bag. “I’m sure I will grow to love it”, I said to myself.
The next morning, I looked over at my new bag sitting neatly on my dresser and thought, “my new Burberry” and smiled. But just seconds later, that same thought returned. And this time, I knew. I didn’t love this bag, and the big discount could not make up for it.
Later the same day, I found myself back at the Burberry store, except this time, to return the bag.
The lesson here: No matter what kind of deal I think I’m getting, don’t buy it unless I really love it. But if I love it – like I do my Burberry coat – then it’s worth paying every penny of its full price. And my coat, like a true love, still makes me smile.❤️